How long has it been since you looked at your email? If you are like everyone else, you probably check your email a few times each day. When you run a business, there’s no easier way to reach out to your target audience than email. Here are some tips on how to effectively use e-mail marketing to your advantage.
You should endeavor to make your emails seem as personal as you can. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
When developing an marketing with email plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If people do not willingly sign up for your emails, you could reported for spam.
Don’t send emails to people who have not given their express consent. Anyone who spams in any format will instantly receive a negative reputation. Some customers will be significantly annoyed and cut the connection with you altogether by bringing their business elsewhere.
Using a double opt in strategy for your marketing via email strategy is the best way to see if your customer is truly interested. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
One marketing email per week should be sufficient to maintain communication with your customers. Your customers often will get several messages a day and are very busy in their lives. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
The more you allow your customers to customize their experiences, the better your campaign will be. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.
A great way to help customers is to provide an unsubscribe link. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. You want the subscribers to feel like they are in control of the process, and nothing is being forced onto them.
Do not send emails that use images to convey the most important information. Many modern email clients – web-based ones, especially – will not display images automatically. Your emails can seem unreadable and unattractive if they rely too much on pictures. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.
If you want to stay in communication with clients or customers, there’s nothing better than e-mail marketing. Put the tips from this article into action for your marketing needs, and see results in no time at all. Using email is a simple, yet powerful way to get your product known.