Because of the ease with which people can connect with their friends and relatives on Facebook, the site has become immensely popular. Think about using Facebook as a core component of your marketing campaign. The following advice will show you how it is done.
Offering contests is an effective way to increase your fan base. Provide people with prizes and discounts for liking your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Don’t let spam overrun your page on Facebook. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Sometimes, you need to post stuff about your brand other places besides your own page. If you are posting on a page that isn’t your own, it can gain you attention. Remember that the comments you leave on another page should be professional in nature. Post when you want to say something that’s worthwhile. Do not ever do spam posts.
Try holding a giveaway. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. The cost is low and the returns are high.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Customers tend not to follow such pages unless they actually need the item. Try making your ads on Facebook.
Immediately answer any questions and comments that your followers post on your Facebook wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Ask your fans for their input. Those that offer suggestions will feel important and a part of your team. When they have input, they’ll feel special. As an example, a blogger could have readers vote on a topic they’d like to hear about.
Apply real resources to your Facebook marketing. Facebook is a valuable way to reach potential customers and deserves to be taken seriously. Putting this task on the desk of an overworked employee won’t cut it. Invest the necessary time and resources to see real results.
It’s really important to try to have a personality for your brand. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. Show some personality, but try to make sure you are always professional.
Don’t turn off the option that lets others post whatever they want to your page. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.
Don’t forget why you created a Facebook page. Don’t create one just to say you have it. Is it being used to speak with other people? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.
Instead of looking the other way when it comes to Facebook, start using it to your advantage. No matter if you’re a start-up or small business, you can use this marketing to better your success. Keep this tips in mind to take full advantage of Facebook marketing.