If you think that email promoting is so 1998, think again. While email promoting was first on scene after the popularity of the Internet took off, it has not outgrown its uses. The infusion of new strategies ensures that marketing with email campaigns remain on the cutting edge of technology. The tips below can help you find a way that marketing through email can work for you!
Do not ever send unsolicited emails to unsuspecting customers. If you send emails to those who never signed up for them, they are likely to report your messages as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Only send emails to those who have requested them. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. Your emails will not even be opened. Do not waste your time emailing people you do not know.
Identify and appeal to your audience. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up. When you are sending out emails, always ensure that there is a subscribe link contained within it. This way if a consumer shares the email with a friend, they will be easily able to sign up. This will cause your base to grow organically.
You can use A/B testing to improve the results of your emails’ subject lines. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
Consistency is important. Your emails should use the same logo and colors. Ensure the font you’re utilizing can be read easily. After you send out a few emails, people will recognize it and will start to pay attention. Familiarity is vital in any business, more importantly in e-mail marketing.
In general, do not send important marketing email on or around major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are some exceptions. Emails about special promotions like Black Friday are exceptions to this.
There is still life left in email promoting. If you use what you’ve learned here and continue to come up with new e-mail marketing strategies, you should see profits from your email promoting program for years to come.