If you think that email can no longer be used as an effective marketing tool, think again! While e-mail marketing was first on scene after the popularity of the Internet took off, it has not outgrown its uses. A variety of different strategies have been created to help email promoting keep up with the changing landscape of the Internet. Read the following tips and make your email promoting work for you.
Don’t send unsolicited e-mail marketing messages out. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Create email copy which is personal and endearing. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. An example of this is including the reasons that they signed up for your emails if you know that information.
Email only the people on your list. Emailing random people is considered spam and could get you in trouble with your ISP or web host. People will wonder if you are someone that they know, or if they even care! This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
Before you send out emails, make sure to proofread them. You have to be sure that everything in the email is correct. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Additionally, if you use email links, make sure they aren’t broken.
Ensure that every email address on your list has given explicit permission to receive emails from your business. If you start sending out what is considered spam, the results aren’t going to be very good. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.
The link to unsubscribe from your list should be clearly visible. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.
The venerable marketing email still has plenty of life left in it, as you can see. If you take this article’s advice into consideration and stay on the lookout for more ways to innovate and improve your email marketing efforts, there is no reason the strategy can’t continue to serve you admirably for years and years.