Your kids, cousins or siblings are probably already on Facebook. You may be surprised at who is on Facebook. But do your customers have a Facebook account? Keep reading for information on how to conduct a successful Facebook marketing campaign.
If you’re marketing your business on Facebook, you should be professional about it at all times. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. People will trust and respect your business and what you have to say if you maintain a professional tone.
The best way to engage your followers is to reply to what they write on your wall or about your company. Monitor you wall regularly, and reply to any @ messages. Reply to them, especially if it is someone who needs customer service or has a complaint.
Generate a buzz by offering a freebie through Facebook. Offer free samples to your subscribers who share your information with others. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Link all of your published content to your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Consider using Facebook advertisements. Posting on your page only goes so far. To extend your reach, use ads to reach outside your normal followers. They don’t cost too much, but they are effective.
Improve the Facebook marketing interface of your page using custom tabs. The tabs will let you present your information in an organized manner. For instance, you can have a contest tab if you’re running a contest.
Don’t forget about your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. You should ensure that your audience feels appreciated. Doing so creates brand evangelists that will spread the word to others.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. Remember that the comments you leave on another page should be professional in nature. Create posts when there is something positive for you to say. Don’t spam others.
Try holding a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. This technique will increase your visibility without the necessity of spending much money.
Be very carefully about the updates you post. You can very quickly alienate your audience with poor content. Your content should entertain, educate or offer some help. Providing your audience with good updates can help with your success.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The harder you work, the more rewards you’ll see.